Saturday, 11 February 2012

Optimizing Facebook Fan Page Design

Optimizing Facebook Fan Page Design

Link to PANGERAN.ORG | Blog of a Casual Blogger

Optimizing Facebook Fan Page Design

Posted: 10 Feb 2012 09:17 AM PST

Lately I have developed a new fan page for my band. I will use internet marketing approach to market this band name. One of the method is through social media platform such as Facebook.

This is kind of note for myself, but I think others will also benefits from the little information provided here.

Profile Picture

The first thing after creating the Facebook fan page is uploading the profile picture.

The maximum, optimized size for the profile picture are 180 pixels for the width and 540 pixels for the height of the image.

Here is the example of what I put in the profile picture for my fan page, Sun of the Dawn.

As you can see, it’s not just a “profile picture” but also serve as “banner” for this page.

The next thing is to optimize the photo strip on top of the wall post section.

Photo Strip

Facebook, as of February 2012 randomized the order of the photo strip every time your refresh the page. So making an arranged photo strip doesn’t work anymore. But that doesn’t mean you can’t optimize this area.

I simply upload different photo which still meaningful to the page.

The optimize photo size ratio is 97×68. Whether it is 97 pixels x 68 pixels or 970 pixels x 680 pixels. When this ratio used, the cropped thumbnail will be shown correctly in the photo strip.

Here’s how my fan page photo strip look like.

Page Tab App

I use two page tab app.

They are, Static iFrame Tab and Hosted iFrame – Home Icon

I use Hosted iFrame to host the image that I will use in the Static iFrame Tab.

Static iFrame tab offers more flexible html codes in the app, while Hosted iFrame is kind of limited but have a strong feature to host the images in SSL enable server.

Page Tab Ideal Size

The ideal size is 520 pixels width and 800 pixels height so the iFrame won’t scroll within the iFrame. It is ugly if that thing happen.

After you design your page tab, simply upload all the image assets to Hosted iFrame and then paste the html code onto the Static iFrame. Settings page. Disable the Hosted iFrame tab from your fan page, don’t worry it will still work.  :wink:

Here’s how my page tab look like for non-fans. (People who not yet like the fan page.)

I’m giving incentives to the people who like the fan page by giving them free music download.

Here is the page look like when the visitors already liked the page.

As you can see, there’s a Facebook register form below the Sound Cloud media player.

It is actually an integrated Facebook-Aweber form.

I use Aweber because it is the best email marketing software so far. I’ve tried many but didn’t like them so much.

So since people who can like are the people who already login into Facebook, the capturing process is easier by letting the visitors to click, REGISTER without typing their name and email address.

Beside, email address that people use for Facebook, I believed is the email address that they really use.  :happy:


Saturday, 21 January 2012

Want To Learn About Internet Marketing? I’ll Enlighten You – Reply Here

Want To Learn About Internet Marketing? I’ll Enlighten You – Reply Here

Link to PANGERAN.ORG | Blog of a Casual Blogger

Want To Learn About Internet Marketing? I’ll Enlighten You – Reply Here

Posted: 20 Jan 2012 01:08 AM PST

I heard you, you want to learn about internet marketing but you don’t know where to start and you don’t know what to do.

Or you just need a guidance and workflow to follow?

Let’s make this the shortest post in this blog.

Reply here with what you need, and I’ll try to make a post dedicated to you.  :wink:


Sunday, 25 December 2011

Merry Christmas and Happy New Year

Merry Christmas and Happy New Year

Link to PANGERAN.ORG | Blog of a Casual Blogger

Merry Christmas and Happy New Year

Posted: 24 Dec 2011 12:27 AM PST

Here, I want to wish everyone who visit this website a Merry Christmas and Happy New Year.

May all of you are full of bless and and become more successful in the coming year.  :smile:


Friday, 16 December 2011

Have You Update To WordPress 3.3?

Have You Update To WordPress 3.3?

Link to PANGERAN.ORG | Blog of a Casual Blogger

Have You Update To WordPress 3.3?

Posted: 14 Dec 2011 08:20 PM PST

I already update several of my blogs using WordPress 3.3. What I can say so far is I like this update and I do not found any issue at all.

There is a web application that I build based on WordPress version 2.0 still works fine in this version 3.3.

To Blog or Not to Blog

To Blog or Not to Blog

Image by cambodiaforkidsorg.

Have you update your blog to version 3.3? If not why not? I always update to the latest version since I usually don’t find any issue with theme or plugin compatibility. There was a time where the issue is with the server-side but that is because of poor maintenance of the server or if the plugins and the theme that caused any error, please asked the plugin and theme author to update their software as soon as possible too.

There’s reason for every update.

Here are some of the update features for WordPress 3.3.

  • Easier Uploading
    • File Type Detection – A single upload button
    • Drag-and-Drop Media Uploader
  • Dashboard Design
    • New Toolbar in the dashboard, combining the Admin Bar and admin header
    • Responsive design for some screens, including iPad/tablet support
    • Flyout menus, providing single-click access to any screen
  • New User Experience
    • New feature pointers, helping users navigate new features
    • Post-update About screen
    • Dashboard welcome area for new installs
  • Content Tools
    • Better co-editing that releases post locks immediately
    • Don’t lose widgets when switching themes
    • Tumblr Importer
  • Under the Hood improvements
    • Use the postname permalink structure without a performance penalty
    • Improved Editor API
    • is_main_query() function and WP_Query method
    • Remove a number of funky characters from post slugs
    • jQuery 1.7.1 and jQuery UI 1.8.16
    • A new Screen API for adding help documentation and adapting to screen contexts
    • Improved metadata API


Saturday, 3 December 2011

Put “More” Tag Even Though Your Post Is Short

Put “More” Tag Even Though Your Post Is Short

Link to PANGERAN.ORG | Blog of a Casual Blogger

Put “More” Tag Even Though Your Post Is Short

Posted: 02 Dec 2011 12:53 AM PST

This gonna be a very short post.

Image: Glorious Treats

This is all of it.

But on your blog homepage, or archived page, it will show the “More” or “Read More” which lead to another clicks on your page and open the comments section.  :happy:


Thursday, 1 December 2011

Why Seasoned Supplier Is Bad For Your Online Business

Why Seasoned Supplier Is Bad For Your Online Business

Link to PANGERAN.ORG | Blog of a Casual Blogger

Why Seasoned Supplier Is Bad For Your Online Business

Posted: 29 Nov 2011 08:17 PM PST

If you read the post about checklist to build an e-commerce site, you can see that I’ve trying to set up an online store to sell a DSLR camera online.

But the project have been abandoned until today because I don’t have the confirmation from the supplier yet about all the products that they can supply to me before I set up the online store.

Let say I just find an official image from Canon or Nikon and put it at my online shop. Then there’s online buyers find my online shop and then try to order it through me but I cannot fulfill their need. Not only I lose the business but also I lose the reputation.

I lose the business because I cannot supply the desired camera to my buyers hence I cannot make any profit.

But words of mouth is a strong and viral. The buyers might lurk in some online forum discussing about their online shopping and some other user mention my online shop but then the disappointed potential buyers that I turn down will have to say that I don’t keep stock, etc.

Before you can actually afford to keep stock, it is good not to do any business with seasoned supplier. Of course for your business future.

Professional Photographer With His DSLR Camera

Professional Photographer With His DSLR Camera

 

Image by cinemakit.ru

My Plan For The Domain Name

After doing the keyword research for the best possible domain name, I’ve bought the domain name,  dslr-universe.com.

Since the store project failed, decide to develop the domain into a niche blog about DSLR instead. Perhaps not a big one but I will make sure it will be filled up with quality information about digital single lens reflects cameras.


Thursday, 13 October 2011

The Potential of Softwares Industry Today

The Potential of Softwares Industry Today

Link to PANGERAN.ORG | Blog of a Casual Blogger

The Potential of Softwares Industry Today

Posted: 12 Oct 2011 08:23 AM PDT

I admit, the piracy is the major drawback for developers to actually venture into this industry. But just how many software company shut their business and started selling tangible item such as Prada or LV bags?

New York City

Tangible products of course have their own target market and their place is very important. But today, we are on digital and electronic age where demand for a software is as high as a demand for a tangible products.

The Risk

Do you ever heard the words “indie” which actually stand for independent. In this term the best meaning it can present to us is independent software developers.

If you ever to think to venture in this industry, start today and not tomorrow as tomorrow will never make it place to come.

Can we look back how other great people are starting out?

Let’s look at the Ebay founder, Piere.

He started Ebay as a one man operator and it’s just for his own personal use. But then just look how big it is? I’m talking about the Ebay foundation, the script, the softwares.

Also other example, Windows, OSX, or Google. They all started small.

Since they are small, actually there is no real risk at all! Wasn’t that a good news for you?

The Potential

Can’t you read back in the Risk part? How big they can be? Take a look on another example like Angry Birds.

With this in mind I will try to venture into this industry and come out with a very simple product for the first time.

With this post published, I already sketch a “raw” plan. I’ll update about it here too later.


Saturday, 1 October 2011

When Someone Attack Your Online Reputation

When Someone Attack Your Online Reputation

Link to PANGERAN.ORG | Blog of a Casual Blogger

When Someone Attack Your Online Reputation

Posted: 30 Sep 2011 10:57 AM PDT

Public Relations always the least thing that people always think and they tend to ignore when it comes to create a “web presence”. People usually focus on this thing so-called, “internet marketing” without actually having a proper PR (Public Relations) plan.

PR plan is essential before you actually start your “internet marketing” campaign. Because from brand recognition and good PR plan, your marketing effort will work more effectively and any attack on your reputation will be easily handled.

Other words of PR is reputation management.

Target Publics

Target Publics

Image: Sheelamohan

Maintain a Good Online Reputation

Maintain a good online reputation is a challenging task. Bad feedback from one of your customer may create awareness to other customer who actually experiencing the same problems but decide not to take actions.

Relationship

Relationship

Image: Rawich

When they see other people taking action by making public statement in social media such as Facebook, Twitter or Google+ they may feel called upon the case and join the group to form a massive army that will ruin your reputation.

Why Should You Care?

Having a bad reputation doesn’t help your business grow. Usually, the negative reputation will stay even after you solve the problems. It’s a scar which visible for a long time frame.

Boycott might happen and making you lose your current customers and future customers.

There must be something wrong to cause such riot online. If it was an attack from your competitors, the riots and rumors might not last even a week. So, you better find out what actually happen on your side first before taking any action and give any commentary.

Think Like a Big Ship and Think The Crisis as a Wave

How big is the crisis?

What happen if you ignore it, what happen if you over reacted?

Big ship don’t get shaken by tiny wave. If it’s tsunami yes, you should be afraid.

When there’s tiny waves hitting on your ship, take a look what happen. If there’s any storm ahead? Should you change direction to avoid the storm?

The tiny waves represent the voices of the people who are dissatisfied with you, don’t ignore. See what the caused. Sometimes, it’s a warning of a coming storm. (Bigger problems who might sink your ship)

But sometimes it’s just a strong sea wind or sea current.

Wrecked Ship

Wrecked Ship

Image: Cecilia

When you notice a big storm coming in your way, make a wise turn and avoid it. It’s better to avoid a storm and not try to face it with confidence. Remember Titanic? Yes, it was hit by glassier but only if the captain make a wise turn, it will not sink.

Turn To The Right Direction

Making a turn is not just turn your ship to just anywhere. You might not know that you’re turning into a hard coral reef which also sink your ship. So study the environment before you make the turn.

What happen if I turn there, if here, there? Ask that.

It is always nice to be calm and don’t make decision in unstable emotional state. Anger and disregard will affect your wise decision. Remember that. Stay calm.

And remember, why you should change your direction for a small silly wave?

You cannot make everyone happy, but try not to have faulty on your side based on the target public on your PR plan. At the same time, try to hold on to your policy as much as you can before make a change, if that change is deadly needed.